Alex Colbeck

A freelance User Experience (UX)
specialist working with digital product teams

I'm both a consultant and contractor providing in-house expertise across UX/Service/Interaction Design and User Research for organisations across the UK.

Based in Harrogate, North Yorkshire but willing to travel, I love to design compelling and intuitive web, app or full service experiences.

Understanding and mapping user needs and problems is my forté, collaborating with stakeholders of all levels to design solutions balanced with business requirements and technical constraints.

I am also proficient with a number of wireframing/prototyping tools such as Axure and can hand-code HTML & CSS.

How I like to work


  • Ethnographic studies
  • User interviews
  • Surveys
  • Customer feedback
  • Social media


  • Problem statements
  • Experience maps
  • Personas
  • Business goals


  • Workshops
  • Sketching
  • Storyboarding
  • Competitor analysis


  • User journeys
  • Wireframes
  • Interaction Design


  • Usability testing
  • Moderated lab research
  • Alpha/Beta phases
  • A/B testing


  • Analytics
  • Satisfaction scoring
  • Heatmaps
  • Session recording